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Bio/Contact

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About Raza

 

I'm a product designer and photographer who enjoys gaming, cycling and
exploring vegan food in the Bay Area.  In the past, I was an art director working in the advertising industry. The ability to design successful creative ad campaigns for big clients motivated me to dive into product design because I'm very passionate about designing delightful experiences for users.   

My approach to design is very simple: discover the organizing structure—and sweat the details in execution. I love to figure out how to cut the clutter and find the framework behind something, no matter how invisible it may seem.

As unusual as it sounds, I’m able to apply this same approach to my landscape photography. I will look at a panorama—in Death Valley, for example—cut Nature’s chaos, and bring out the story held in that scene.
Click here to view my photography